Rishtey UK (Colors TV running channel) in breach for excessive advertising limit

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Latest news from the UK world is that Colors TV operation in the UK are under trouble as the channel re-running shows channel Rishtey is fined for excessive advertising.

According to UK’s Biz Asia,During routine monitoring, Ofcom identified two instances when the Licensee had broadcast more than the permitted advertising allowance. The 15:00 clock hour on 7th June 2013 exceeded the allowance by two minutes and 30 seconds, and the 21:00 clock hour on 15th June 2013 exceeded the allowance by three minutes and 16 seconds.The channel explained that the channel uses a new software system to book and schedule advertisements around the proposed programme schedule and that once this process is complete, the schedule is synced with its older system for broadcast.

The network has revived a warning this time only and the have apologized for the mistake cause to Ofcom.

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