Nat Geo’s ‘Supercars’ is a series based on the world’s most gorgeous and lust-worthy machines that are aesthetically stunning and boast of sheer engineering genius. In an all-new season, the show will give viewers exclusive access into the awe-inspiring world of the most envied cars from the Aston Martin to the Ferrari FF, and what goes into the making these marvels. For the first time ever, ‘Supercars’ will also feature special episodes from ‘Speedmakers’, a series that takes a look at what happens off the track and roads, with people who build, innovate and accomplish feats in engineering. The series premieres today at 10 PM and will air Monday to Friday every week.
Motorsport and moto-tech enthusiast and face of the campaign, John Abraham, said, “The way I see it, a Supercar can be defined as this contraption consisting of wheels and metal, carved as if by the Hand of God, to inspire at least 1 out of the 7 cardinal sins: envy! The head-rush that you experience when you get behind the wheel of a powerful machine, the revving of the engine, the surge in speed – it’s almost a spiritual experience for me. And with the 3rd season of the show, Nat Geo has ensured that despite all the restraint that you might impose on yourself, ‘Supercars’ will have you drooling on these beauties of the four-wheeled variety. I am thrilled to be associated with the show.”
Debarpita Banerjee, VP – Marketing, National Geographic and Fox International Channels, said, “From the word go, the popularity of ‘Supercars’ has been palpable. There is a reason why we strive to bring a new season of ‘Supercars’ each year. Apart from the fact that every episode brilliantly showcases the manufacturing details of these engineering marvels, it is also a great opportunity that we offer our advertisers to associate with the world’s most classy and exclusive line-up of machines, ranging from the Maserati to the Lamborghini Aventador.”