Vh1, an international music & lifestyle channel, is all set to take the brand beyond television with initiatives across on-ground touch points, live events and digital. Vh1 will be the first channel in India to take brand engagement to a new level by building partnerships with multiple touch points with the aim of integrating itself with the lifestyle of its TG.
In addition, Vh1 has been actively building its digital assets such as the Vh1 website, social media assets (with a base of over 2.5 million fans), Vh1 Pulse (music streaming app) & Vh1 Hub (one stop mobile content shop).
Having pioneered the live music scene in India with its popular on-ground properties like Vh1 Hip Hop Hustle, Vh1 Dance 101 & Vh1 Rock Rules, the channel will soon be announcing a host of new large-scale on-ground properties which promise to change the live music scene in India.
Ferzad Palia, Sr. VP and General Manager – English Entertainment, Viacom18, said, “In today’s environment we believe we need to directly engage with our audience to ensure top of mind recall and maintain our leadership position in the genre. Our on-ground partnership campaign is a rigorous marketing initiative towards the same objective.”