Star Gold has lined up a ‘Blockbuster Diwali Bonus’ contest starting today, October 14, to November 8, 2013 at 9 PM. The channel will give viewers the opportunity to win Rs 1 lakh every day with just one single SMS.
With the ‘festival of lights’ round the corner, the channel has lined up a series of blockbuster movies for four weeks that guarantee to be a daily dose of wholesome entertainment for the family. From comedy to romance to thriller to action, Star Gold promises to be the one-stop destination for a fun family entertainment week during Diwali.
Viewers can send in their answers to a simple question asked during the movie to qualify to win the prize money of Rs 1 lakh every day.
Hemal Jhaveri, Executive VP, Star Gold, said, “Following the success of our annual property, Twenty20 Contest, it gives us immense pleasure to introduce another property to engage with our audiences this year. This festive season we are committed to entertaining and rewarding our audiences with the Blockbuster Diwali Bonus, where viewers can win Rs 1 lakh just with one SMS. We hope to make the festive celebrations grander, happier and brighter for our audiences.”
The contest is being promoted across the Star network besides other channel genres including Bollywood entertainment, news, kids and music. In addition, radio in key markets and viewer engagement activities on social media will drive reach for this initiative.
With a line-up of movies like Housefull 2, Dabangg 2, Bol Bachchan, Ready and much more, sit back, relax and earn your Diwali Blockbuster Bonus this festive season.