Sports broadcaster Star Sports today announced that STAR Gold will simulcast the first and the final match of the Karbonn Smart Champions League Twenty20 2013. All the matches of the tournament will be showcased on Star Cricket with Hindi commentary while Star Sports and Star Cricket HD will showcase the tourney in English.
Star Sports has launched a high-decibel marketing campaign based on the tournament promise “Dekhiye Indian Champions ka saamna ab Duniya ke Champions se”. Star Sports has roped in some of the biggest names from Bollywood to bring the power of passion and emotion of the fans to life in the unique campaign. The anthem, ‘Ragad, Ragad’, has been sung by Mika; Music Director Shantanu Moitra has composed the music, while Prasoon Joshi has penned the lyrics. It is based on the ‘Abol Tabol’ genre of music which originates from West Bengal, literally meaning weird and random.
The campaign captures the high energy of a global T20 tourney like CLT20. The theme video has pulsating music, interesting visuals to capture the imagination of cricket fans.
Prasoon Joshi, Executive Chairman and Chief Creative Officer, McCann Worldgroup India, said, “The Champions League is a unique property of Star Sports and the ‘Ragad Ragad’ concept is an attempt to create excitement around it through a very underground muqabala feel, musically and cinematically. It has an infectious quality to it.”