‘Ek Boond Ishq’ on Life OK

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It is said that marriages are made in heaven, but a wedding ceremony can happen anywhere. While some elope to stay together forever, some arrange it in the presence of thousands of guests. Life OK brings a unique tale of a girl who realises that she is set to tie the knot in a prison cell in its new show ‘Ek Boond Ishq’ which premieres on Monday, September 9, 2013 in the 8.30 PM slot.

Ajit Thakur, General Manager, Life OK, said, “We have made one promise to our viewers – to offer never-seen-before content. In Ek Boond Ishq, we have three strong characters narrating their own tales of circumstance. While Tara is a prisoner in a palace, Mrityunjay is a convict in prison. We also have Tauji or Kalavati, a unique personality never seen before on Indian television. Audiences will see each character differently with their own strengths and weaknesses. We are confident that our viewers will accept this unique storyline and will appreciate our modest attempt to providing quality entertainment.”

“We are delighted to associate with Saba Mumtaz and the team at Life OK to put together BBC Worldwide’s first daily fiction series in India. Together we have assembled a very talented team and we look forward to bringing this unique story to Life OK’s viewers,” said Myleeta Aga, SVP and General Manager, BBC Worldwide, India.

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