Expanding its reach to every television household in the country, Zee Entertainment Enterprises (ZEE) is launching a new channel, Zee Anmol, a free-to-air general entertainment channel (GEC) on September 1, 2013. Zee Anmol will be the first channel in Indian television to be simultaneously launched on mobile and television platforms.
Positioned as ‘Dil Choo Jaaye’, Zee Anmol is a channel that believes in touching people’s hearts through real, genuine emotions that will be depicted through some of the best shows that Indian television has ever seen. Zee Anmol stands for the most invaluable things in life – love, family, memories.
Taking the route of ‘Entertainment along with Value’, the channel will interact with its viewers through interesting on-air contests that ask learning-based questions centered round its shows. The unique gratification for these contests is that winners’ snapshots will be featured on the channel along with their family details, thereby giving viewers a chance to make their parents proud.
Already available across major MSOs, cable operators and key DTH platforms such as DD Direct and Dish TV, Zee Anmol will showcase some of the choicest, hand-picked content in the history of Indian television including the most unforgettable shows from Zee TV’s repository. It will also feature some of the current popular fiction and non-fiction properties of Zee TV as well as entertaining movies and kids’ content.
The programming line-up of Zee Anmol in its launch phase includes shows like ‘Pavitra Rishta’, ‘Choti Bahu’, ‘Saat Phere’, ‘Naagin’, ‘Maayka’, ‘Kasamh Se’, ‘Sindoor’, ‘Jhansi ki Rani’, ‘India’s Best Dramebaaz’, ‘Shabaash India’ and ‘Dance India Dance’ amongst others.
Ajay Bhalwankar, Head-Content, Hindi GECs, ZEEL, said, “It is immensely gratifying to know that some of the best shows of ZEE that people have followed religiously over the years will now reach out to every television household in the country. Countless viewers who constantly write to us demanding that we bring back these iconic shows will rejoice at the proposition of Zee Anmol. The launch of this FTA channel opens up new horizons.