Star Plus brings new edition of ‘Iss Pyaar Ko Kya Naam Doon’


Star Plus is bringing back its iconic narration and one of the most popular shows, ‘Iss Pyaar Ko Kya Naam Doon’. The new edition titled ‘Iss Pyaar Ko Kya Naam Doon – Ek Baar Phir’ (IPKKND-EBP) is a riveting story of two contrasting personalities – an anti-hero in Shlok Agnihotri (played by Avinash Sachdev) and ‘the girl next door’ in Astha Kirloskar (played by Shrenu Parekh).

Talking about the show, Avinash Sachdev said, “I have always played a character of a sweet, loving boy and this is the first time that I will be playing an anti-hero on the small screen. While I was looking forward to such a role I was thrilled that it came to me so soon.

Set in Pune, the story revolves around Shlok, a dynamic, handsome and an astute businessman and Astha a fun-loving, lively girl. If Shlok is a complete chauvinist and believes that women’s role should be confined to taking care of the home and family. Astha is a complete contrast to his stark personality; she believes in equality for both men and women and has a very progressive outlook to life. For Shlok it’s all about succeeding and being on top of the game, while Astha loves to spread happiness and cheer in the world.

Both Shlok and Astha are entwined in a relationship that sways between love and hate, creating mayhem every time their paths cross. But what happens if destiny overtakes them and plans their life together? Watch this unique love-hate story unfold as the shrewd Shlok finds his equal match… time will tell whether love blossoms or swords are drawn.

Produced by Sphere Origin, the show also brings together an ensemble cast that includes Manish Wadhwa, Geetanjali Tikekar, Tushar Dalvi and Prachi Shah amongst others.

The show starts from August 26, and will air Monday to Friday at 6 PM.

Press release by Star India


4 thoughts on “Star Plus brings new edition of ‘Iss Pyaar Ko Kya Naam Doon’

  1. There is only one IPKKND and that belongs to ARSHI this is a imitation one and there is no valy for imitation cut the crap

  2. if you had not named it iss pyaar ko kya naam doon, you would have had a million more viewers. by naming it after our dear show you have already lost those and you have a hard struggle to find new viewers who will always compare. looks like SP still does not know the pulse of its audience

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