Sony Entertainment Television’s new fiction show, ‘Kehta Hai Dil… Jee Le Zara’, is making a lot of noise post its launch on August 15. The show, which replaced ‘Parvarrish’, is telecast Monday to Thursday at 9.30 PM.
The show marks the return of Sangeeta Ghosh, the show revolves around the character of Saanchi, a strong, selfless, free-spirited woman living on her own terms and spreading happiness in and around her dear ones’ lives.
For the promotion of the show SET had organised a free bus service on August 15. The three buses which plied through different locations in Andheri, Bandra and Juhu in Mumbai were meant especially for women and would offer them free pickup and drop from work. The core concept of the activity was women’s empowerment, keeping in tune with the show theme.
There have also been three promos on screen which have been on air for the last month on their network and for the last 10-15 days outside the Sony network. The promos have mainly been about introducing Saanchi and her family to the viewers.While in print the channel has gone for scattered launch week promotion, in radio they have promoted the show with popular dialogues. Several contests on and off air.
The show has been written by Niranjan Iyengar and directed by Siddharth Sengupta. It has been produced by Rose Audio Visuals.