Key IMRB TGI India 2013 study highlights for English Business News:
CNBC-TV18 has a 56% viewership, followed by NDTV Profit, Bloomberg TV and ET Now46% viewers watch only CNBC-TV18.
This is more than two times its nearest competitors6 out of 10 viewers who invest regularly are CNBC-TV18 viewers7 out of 10 viewers who watch TV in office are CNBC-TV18 viewersCNBC-TV18 has more viewers who are better educated, entrepreneurs, career oriented with fast track career paths, affluent viewers & homeowners with higher disposable income.
CNBC-TV18 viewers have higher indulgence in lifestyle products like LED TVs, high-end gadgets like laptops and mobile phonesCNBC-TV18 viewers are evolved, investment savvy and are well informed risk takers.
In the highly competitive and dynamic business news genre, CNBC-TV18 continues with its consistent leadership and has emerged as India’s No.1 business news channel according to IMRB’s TGI India 2013 research.
Suranjana Ghosh, Marketing Head, CNBC-TV18, said, “We have a 13-year legacy in English Business News and the strongest editorial team. The reason we’ve maintained our leadership is due to the content we offer and the stringent measures to ensure we deliver the best quality so that our viewers can depend on our news and use the information from our channel to make better business and financial decisions.