Sony PIX launches new property ‘Pixathon’

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Sony PIX has come up with yet another original and innovative property for its viewers. ‘PIXATHON’ will showcase various celebrated movies of popular franchises back to back which will have the audience glued to their seats

To start with, the viewers got a chance to meet the ‘Green Hero’. The organic eating and eco-friendly hero Shrek launched the ‘Go Green’ project to promote the premiere of the movie. The viewers took part in the first ever Shrek PIXATHON and watched all 4 Shreks back to back on July 21.

Saurabh Yagnik, EVP & Business Head, Sony PIX added, “This year we have enthralled our audiences with the two biggest premieres on television, Men in Black 3 and The Amazing Spiderman – the highest rated premieres of 2013. We have significantly stepped up our investments in acquiring high quality content and popular franchises. We also constantly strive to interact and engage with our viewers, by not just offering exceptional titles but also presenting them a completely memorable viewing experience. PIXATHON is one such initiative by us that will bring us another step closer to our audience.”

So with titles like Shrek, Rocky, Spiderman, Mission Impossible and the entire Bond series to showcase in their library, Sony PIX is sure to pose a stiff competition to the other English movie channels.

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