The Indian television world is currently going through many issues with the current system of TAM not being accepted. The current system of TAM is being highly criticized for improper ratings and lack of shares for each channel.
Now the situation has calmed down with TAM moving back to the previous system which is monthly ratings with CTP.
TAM Media Research said, “TAM, purely as an act of professionalism, is fulfilling and respecting its contractual duties and obligations that it is bound by with the individual broadcaster clients. This decision is basis individual client letter requests from some specific TV channels that have been received by TAM.” – Public Statement
But some broadcasters are un-happy with the sudden changes and were angry for the notice not being given before hand of moving to a monthly rating system.
Hope the monthly ratings prove to be a good move for GEC’s and various genre channels.