MTV gives entertainment a new twist with the ‘Badmaash of Big Boss’

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The show titled ‘Time Out with Imam – Ek Insaan, Kai Pehchaan’ will premiere on July 14, 2013, and air every Sunday at 7 PM.

Speaking on the launch of the show, Aditya Swamy, EVP and Business Head, MTV India, said, “We are constantly looking to launch new and innovative formats. And this time we open up a brand new genre – Comedy Reality. Young people are constantly looking for out of the ordinary entertainment and there is no one who is more out there than Imam.

The 13-part series will document his journey as he expresses his take on various high profile events that will be topical – cricket, films, TV, music, fashion…Nothing will be spared by Imam. From reconnecting with his old Bigg Boss frenemies to making a music video on his favourite city Mumbai and styling an IPL team, Imam will be seen doing it all.

‘Time Out with Imam – Ek Insaan, Kai Pehchaan’ will once again make the audience sit up and take notice of the protagonist who entertained them with his unique personality. Imam will be funny, straightforward, unapologetic and larger than life. In short, he will be himself!

Taking a page out of the book of infamous celebs that have made a fabulous living for themselves by being themselves, this annual property will chronicle the life of one such celebrity who is making waves for their antics.
Expressing delight of staring in his own show, Imam Siddique said, “I am extremely happy that MTV has given me this opportunity to connect with my fans again.

The show will be supported by an extensive 360 degree marketing campaign. In confluence with Imam’s personality, MTV will be promoting the show by joining hands with the rickshawallas in Mumbai. The channel will also connect with its audience through the launch of a new app, Imamogram, which will help fans say something bold and cheeky to anyone they want with a personalised message delivered by Imam himself. The series will see real time radio integration in an episode for the first time in a show.

With all this and a lot more in the pipeline, ‘Time Out with Imam – Ek Insaan, Kai Pehchaan’ is sure to take the entertainment world by storm. The show will be a complete mix of entertainment and drama, coupled with Imam’s legendary notorious frolics.

As they say, you can love him, you can hate him, but you definitely can’t ignore him!

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