Life OK, India’s fastest growing Hindi general entertainment channel, and Endemol India are all set to launch a new genre-defining show – Police Dial 100 – a fast-paced programme that travels with the Delhi Police to capture real life crimes and investigation. The show premieres on June 22 at 7 PM and will be telecast every Saturday-Sunday at 7 PM and 11 PM.
The show is being promoted during ICC Champions Trophy matches with heavy promotion on network channels. On the launch day, Life OK will have extensive print campaign covering Hindi newspapers across the country.
Deepak Dhar, MD and CEO, Endemol India, said, “Endemol has always broken the mould when it comes to new and innovative programming. For the first time in the history of Indian television we present a show that explores the real world of cops and crime. Our cameras have captured the activities of the police force, working to solve a case in real time. We would like to thank Neeraj Kumar, Commissioner of Police, Delhi, for his cooperation in allowing us to explore the world of crime through the eyes of the police.”
Police Dial 100 will transport viewers into the dark alleys of real-life crime scenes and the investigations that follow – through police’s lens. It brings police, camera and action together for the first time on Indian television to offer viewers a first-hand experience of thrilling live chases and the stark realities of police operations. The series is shot live and showcases ‘Asli Police in Asli Action.’
To begin with, the show will travel with the Delhi Police to scan the streets of the national capital that has attained notoriety for its soaring crime graph. It captures every movement – from the very first call on emergency helpline 100 – to nabbing the perpetrator of the crime. Besides the thrill, the series also envisages highlighting several challenges that our police forces encounter every day. From kidnappings to murders, Police Dial 100 covers a range of cases that the law enforcing agencies tackle routinely. The show will acquaint its viewers with the stressful world of police, their control rooms, the organisational structure, their deep-rooted intelligence network and spontaneous techniques to solve cases.