Viacom 18(Colors) has confirmed the withdrawal of their subscription from the television viewership rating agency.
Viacom 18 is part of Network18 group that run 14 channels as TAM subscribers including Colors, Colors HD, MTV, Vh1, Comedy Central, Nick, Sonic, CNBC TV18, CNBC Awaaz, CNN-IBN, IBN7, Home-shop 18, and History TV18.
Few weeks before,Mastii, Dabang and Dhamaal pulled out their subscription from TAM data. With this, the total number of channels pulling out of TAM has reached 31.(Many channels withdrew their TAM subscription)
So TRP is finally bidding goodbye…..